The Sapa brand and core values

One brand

Sapa is not only the name of the Group – it also represents a common brand for all companies within the Group.

We strive to build our brand through consistency and care. For us, having a clear and uniform profile is one of our cornerstones. This helps shape our future.

When Sapa and Alcoa Soft Alloy Extrusions were merged, there was a need to complement the core values of Sapa to reflect the strategic direction and the focus for the reborn Sapa Group. The core values represent the continuity that has been – and will continue to be – so important to our success.

Entrepreneurial Spirit

To recognize the opportunities in a business venture and have the ability to make it profitable, while recognizing the risk. Sapa supports and encourages the entrepreneurial spirit of its employees.

Commitment

To provide all Sapa employees support and tools to ensure their constant commitment and willingness to always be there.

Integrity

To ensure that all Sapa employees will be honest and responsible in dealing with customers, suppliers, co-workers, shareholders and the communities where Sapa has an impact.

Environment, Health and Safety

To ensure that Sapa works safely in a manner that promotes the health and well-being of the individual and the environment.

Innovative Focus and Customer Orientation

To identify intelligent solutions to problems and opportunities in a creative work environment and to realize that everything we do must be based on the needs of the customer and the market. Only by being customer-oriented will we obtain true commercial value in our operations.